When you visit a restaurant, do you check their social media before walking through the door? Families in your area are searching for your kids ministry. Are they enticed by what they see? Let’s work together to make you kidmin social media stand out!

House Analogy

The average person in your town has no idea about your house. But if they drive by maybe you can catch their eye. 

Road:

The most public – Just the top view

Google – Southern Hills, the Church at City Station – Have you taken ownership of your listing so you have up to date information? Columbus Day, COVID? Are your services times accurate? Are your pictures new? Is it inviting? 

Facebook Page – Cornerstone Church https://www.facebook.com/cstone.central (notice video banner) Is it a billboard or does it make me want to visit? 

Instagram – KidSpring at NewSpring Church https://www.instagram.com/kidspring/ (notice link in bio) Use some hashtags for your city. 

Do these entice someone to look deeper? 

Driveway: 

Website – Christ Church of the Valley – https://ccv.church/ministries/kids (notice the 1 minute video clip AND how few words.) 

Youtube – Mosaic Kids – https://www.youtube.com/playlist?list=PLFhpcdq6jK_Z3Tab0wIqquQ7UjSPqlx-W (notice quality and video thumbnails)

Back Yard:

Facebook Groups – Are you establishing a community? Think I Love Kidmin. www.ilovekidmin.com Resources and community, NOT all day every day advertisements. 

Email List Broad – Will you gather people’s information at your fall family event? Can you use this to invite to the next event or Easter? 

Living Room: 

Text Group – 

Instagram Close Friends – 

Email List Specific – 

Hacks – You can’t cheat it

But you can be smart: Times of day. Quality ENGAGING content. 

Kids – Don’t unintentionally encourage kids to break the law. 

COPPA Children’s Online Privacy Protection Act imposes certain requirements on operators of websites or online services directed to children under 13 years of age, and on operators of other websites. Facebook or Insta 13. 

Don’t put yourself against parents. 

Volunteers – Jim Wideman: The Three Dog Night Rule – One is the loneliest number that you’ll ever do.

Google Drive – Give full access to materials. 

Multi use the same materials – fb/insta – different audience 

Sharing posts to story at a later date. (Some people only watch stories)

Ryan’s Strategy. 

Be where your people are.

Ex: Twitter – For us waste of time. FB page vs FB group. Kids vs Main Church accounts.

Do your kids know where to find you? I mean, are you on YouTube. 

Use pictures – pictures of people. Schedule someone at least quarterly to just give you a fresh library. 

canva.com 9.95/month OR create small and crop

Keep the main thing the main thing. It’s about making disciples.

Questions?